Assistant Professor
T. Bradford BITTERLY
Assistant Professor
bbitterly@ust.hk
CV
T. Bradford BITTERLY

Research Interests

  • Negotiation
  • Power and Status
  • Trust
  • Communication

Academic Qualifications

  • Ph.D. The Wharton School, University of Pennsylvania, Operations, Information and Decisions
  • B.A. University of Notre Dame, Psychology, Magna cum laude

Academic And Professional Experience

  • The Hong Kong University of Science and Technology, Department of Management, Assistant Professor, 2020 - present.

  • The Stephen M. Ross School of Business, University of Michigan, Postdoctoral Research Fellow, 2018 - 2020.

Publications

Refereed Journal Publications (Chronological, alphabetical)

  • Li, M., & Bitterly, T.B. 2024. How perceived lack of benevolence harms trust of artificial intelligence management. Journal of Applied Psychology, 109: 1794-1816.

  • Bitterly, T.B. 2023. Unpredictable volatility and trust: The VISA model of person perception. Current Opinion in Psychology, 55: 101718.

  • Bitterly, T.B., VanEpps, E.M., & Schweitzer, M.E. 2022. The predictive power of exponential numeracy. Journal of Experimental Social Psychology, 101: 104347.

  • Bitterly, T.B. 2022. Humor and power. Current Opinion in Psychology, 43: 125-128.

  • Bitterly, T.B., & Schweitzer, M.E. 2020. The economic and interpersonal consequences of deflecting direct questions. Journal of Personality and Social Psychology, 118: 945-990.

  • Bitterly, T.B., & Schweitzer, M.E. 2019. The impression management benefits of humorous self-disclosures: How humor influences perceptions of veracity. Organizational Behavior and Human Decision Processes, 151: 73-89.

  • Levine, E.E., Bitterly, T.B., Cohen, T.R., & Schweitzer, M.E. 2018. Who is trustworthy? Predicting trustworthy intentions and behavior. Journal of Personality and Social Psychology, 115: 468-494.

  • Bitterly, T.B., Brooks, A.W., & Schweitzer, M.E. 2017. Risky business: When humor increases and decreases status. Journal of Personality and Social Psychology, 112: 431-455.

Book Chapters

  • Bitterly, T.B., Mislavsky, R., Dai, H., & Milkman, K.L. 2015. Dueling with desire: A synthesis of past research on want/should conflict. In W. Hoffman and L. Nordgren (Eds.), The Psychology of Desire. New York, NY: The Guildford Press, pp. 244-264.

Other publications

  • Bitterly, T.B., & Brooks, A.W. 2020. Sarcasm, self-deprecation, and inside jokes: A user’s guide to humor at work, Harvard Business Review, 98(4): 96-103.

  • Bitterly, T.B., & Schweitzer, M.E. 2019, Nov 18. How to deflect difficult questions in an interview or negotiation. Harvard Business Review.

  • Brooks, A.W., Bitterly, T.B., & Schweitzer, M.E. 2017, Feb 27. Why it pays off to be funny at work—usually. Wall Street Journal.

Selected Recent Conference Presentations

  • Li, R., & Bitterly, T.B. 2024. The joke’s on US: How humor can increase perceived warmth and trust in China, but not in the USA. To be presented at the Academy of Management Annual Meeting.

  • Bitterly, T.B., O’Donnell, L.A., & McInnis, M.G. 2024. Tackling stigma through trust. To be presented at the Academy of Management Annual Meeting.

  • Kim, Y., Levine, E.E., Wallace, L. E., & Bitterly, T.B. 2024. Difficult conversations as want-should conflicts. To be presented at the International Association for Conflict Management

  • Li, M., & Bitterly, T.B. 2023. How perceived lack of benevolence harms trust of algorithmic management. Presented at the Academy of Management Annual Meeting.

  • Bitterly, T.B. 2023. The psychometrics of deception. Presented at the International Association for Conflict Management, and the Academy of Management Annual Meeting.

  • Bitterly, T.B., & Schweitzer, M.E. 2022. Humor and coping in a pandemic. Presented at the International Association for Conflict Management, and the Academy of Management Annual Meeting.

  • Kim, Y., Levine, E.E., & Bitterly, T.B. 2022. Difficult conversations in professional, political, and personal life. Presented at the International Association for Conflict Management, and the Academy of Management Annual Meeting.

  • Bitterly, T.B., VanEpps, E.M., & Schweitzer, M.E. 2022. Exponential numeracy and the ability to forecast COVID-19. Presented at the Society for Consumer Psychology Annual Conference

  • VanEpps, E., Brimhall, C., & Bitterly, T.B. 2022. Consumers dislike empathy-based advertisements during the COVID-19 pandemic. Presented at the Society for Industrial and Organizational Psychology Annual Conference.

  • Bitterly, T.B., Kang, P., & Schweitzer, M.E. 2021. The valence of power. Presented at the International Association for Conflict Management.

  • Bitterly, T.B. 2021. How power influences the use of Humor. Presented at the Academy of Management Annual Meeting.

  • Bitterly, T.B., & Schweitzer, M.E. 2019. The impression management benefits of humorous self- disclosures: How humor influences perceptions of veracity. Presented at the Academy of Management Annual Meeting, Boston, MA.

  • Bitterly, T.B., Kang, P., & Schweitzer, M.E. 2019. The valence of power. Presented at the Academy of Management Annual Meeting, Boston, MA.

  • Bitterly, T.B., & Schweitzer, M.E. 2019. The economic and interpersonal consequences of deflecting direct questions. Presented at the Academy of Management Annual Meeting, Boston, MA; and the International Association for Conflict Management Conference, Dublin.

  • Bitterly, T.B. 2019. How power influences the use of humor. Presented at International Association for Conflict Management Conference, Dublin.

  • Bitterly, T.B., & Schweitzer, M.E. 2019. The impression management benefits of humorous self-disclosure. Presented at the Society for Consumer Psychology Conference, Savannah, GA.

Review Activities

  • Ad Hoc reviewer:

    • Journal of Experimental Social Psychology

    • Management Science

    • Organization Science

    • Organizational Behavior and Human Decision Processes

    • Personality and Social Psychology Bulletin

Funded Projects

Teaching Grants

  • Bitterly, T.B., & Hagmann, D. Are AI Users Cutting-Edge Innovators or Incompetent Slackers? Image Concerns in the Use and Adoption of Generative AI (EDGE02B-23S). Amount: 250,000 HKD. Received May 2023.

  • Nason, S., & Bitterly, T. B. Solving Problems with Generative AI as your Wingman (EDGE15B-23S). Amount: 241,200 HKD. Received December 2023.

Honors And Awards

  • 2023. Winner, Franklin Prize for Teaching Excellence (UG teaching)

  • 2023, 2022, 2021. Dean's Letter for Excellence in Teaching.